We recognize the critical importance of having a skilled and effective Chief Marketing Officer (CMO) in your organization. Without an experienced CMO, you risk:
When you have a professional on your team committed to getting your systems in place, you can expect:
Schedule a call with our team to kick-start your fractional CMO experience. This initial conversation allows us to understand your current marketing challenges and opportunities.
Our expert team conducts a comprehensive evaluation of your marketing needs. Through collaborative discussions, we determine how a fractional CMO can best drive growth and success for your organization.
Keeping your unique needs in focus, we develop a tailored marketing strategy for your business. Our experienced CMOs take charge, continuously monitoring progress and adjusting strategies as necessary to achieve optimal results.
We’ve been working with CEOs, Executives, and Business Owners for 30 years and have delivered world class Executive coaching services to hundreds of businesses, including the following:
Laura Dunkley
With over 25 years in business development, sales, marketing, and public relations, Laura Dunkley has become a trusted ally for impact-driven entrepreneurs and business leaders. As a fractional Chief Marketing Officer (CMO), she provides strategic marketing solutions aligned with her clients’ broader business goals to enhance competitiveness and foster growth. Laura specializes in helping brands differentiate themselves in the market by emphasizing thought leadership, customer relationships and reputation. Her personalized, collaborative approach empowers leaders through strategic planning, management support, and training programs. Laura’s proven track record across various industries, including professional services, health and wellness services, construction, technology and retail, highlights her commitment to driving sustainable business success, making her a valuable partner in any entrepreneurial journey.
A fractional CMO is a part-time or contract-based chief marketing officer who provides strategic marketing leadership and expertise to an organization without the full-time commitment or cost associated with hiring a full-time CMO.
A fractional CMO works on a part-time or project basis, offering flexibility and reduced costs compared to a full-time CMO. They perform the same strategic roles but are not full-time employees, providing services as needed.
Responsibilities include developing and executing marketing strategies, overseeing brand development, conducting market research, managing marketing campaigns, guiding the marketing team, setting performance metrics, and analyzing the effectiveness of marketing initiatives.
If your business needs strategic marketing leadership but cannot justify the cost of a full-time CMO, or if you’re looking to scale your marketing efforts effectively, a fractional CMO might be a suitable option.
Benefits include cost savings, access to high-level expertise, flexibility, efficient use of resources, and the ability to drive strategic marketing initiatives without the commitment of a full-time hire.
A fractional CMO can provide strategic direction, optimize marketing efforts, enhance brand positioning, improve customer acquisition and retention, and ultimately drive revenue growth.
Look for extensive marketing experience, a proven track record of success, industry knowledge, strong leadership skills, the ability to work collaboratively with your team, and a strategic mindset.
A fractional Chief Marketing Officer (CMO) works part-time in a senior leadership role, focusing on high-level strategic planning and overseeing the company’s entire marketing function for extended periods.
In contrast, a marketing consultant provides expert advice and strategic guidance on specific projects or challenges, often on a shorter-term, project-based basis.
Meanwhile, a marketing freelancer executes specific tasks or projects, such as content creation or social media management, with flexible commitment and limited integration into the company.
Essentially, fractional CMOs are deeply involved in strategy and leadership, marketing consultants offer project-focused strategic insights, and freelancers focus on executing particular tasks.
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Champion PSI is based in Calgary, Alberta, but we work with clients all across Canada and the United States.
