Scaling Up Certified Coach

Merin Coutts

Merin Coutts is a Scaling Up Certified Trainer who helps ambitious entrepreneurs multiply their business value with clarity and confidence. Known for her ability to transform businesses from owner-reliant operations into scalable, high-value enterprises, Merin specializes in guiding leaders who are ready to step out of the day-to-day grind, design a business that fuels their life instead of consuming it, and create transferable value that opens doors for growth, succession, or sale.

With over two decades of experience in business strategy, finance, and governance, Merin has worked with dozens of high-growth companies across construction, trades, and professional services, ranging from $1M to $100M in annual revenue. She is a Certified Value Builder™ Advisor, Chartered Professional Accountant, and Chartered Director, combining deep financial acumen with a passion for empowering leaders to break free from operational chaos, make data-driven decisions, and create organizations that thrive without them.

Merin’s coaching goes beyond theory—her clients have doubled revenues, secured recognition in Canada’s Best Managed Companies program, and successfully navigated leadership transitions and generational successions. Her strategic insight, coupled with her practical operational expertise, equips leaders to scale, build transferable value, and design a future on their own terms.
Outside of her work, Merin is a proud mom of two teenagers, an avid Pilates enthusiast, a beginner golfer, and a passionate advocate for women entrepreneurs.

Credentials:

• Certified Scaling Up Coach
• Certified Value Builder™ Advisor
• Chartered Professional Accountant (CPA, CMA)
• Chartered Director (C.Dir), The Director’s College
• Professional Facilitator Program Certificate, ICA
• Bachelor of Commerce (B. Comm), University of Saskatchewan

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Scaling Up Certified Coach

Merin Coutts

Merin Coutts is the Founder of MC² Coaching and a Scaling Up Certified Coach who helps ambitious entrepreneurs multiply their business value with clarity and confidence. Known for her ability to transform businesses from owner-reliant operations into scalable, high-value enterprises, Merin specializes in guiding leaders who are ready to step out of the day-to-day grind, design a business that fuels their life instead of consuming it, and create transferable value that opens doors for growth, succession, or sale.

With over two decades of experience in business strategy, finance, and governance, Merin has worked with dozens of high-growth companies across construction, trades, and professional services, ranging from $1M to $100M in annual revenue. She is a Certified Value Builder™ Advisor, Chartered Professional Accountant, and Chartered Director, combining deep financial acumen with a passion for empowering leaders to break free from operational chaos, make data-driven decisions, and create organizations that thrive without them.

Merin’s coaching goes beyond theory—her clients have doubled revenues, secured recognition in Canada’s Best Managed Companies program, and successfully navigated leadership transitions and generational successions. Her strategic insight, coupled with her practical operational expertise, equips leaders to scale, build transferable value, and design a future on their own terms.
Outside of her work, Merin is a proud mom of two teenagers, an avid Pilates enthusiast, a beginner golfer, and a passionate advocate for women entrepreneurs.

Credentials:

• Certified Scaling Up Coach
• Certified Value Builder™ Advisor
• Chartered Professional Accountant (CPA, CMA)
• Chartered Director (C.Dir), The Director’s College
• Professional Facilitator Program Certificate, ICA
• Bachelor of Commerce (B. Comm), University of Saskatchewan

STAY IN TOUCH

Champion Your Potential

Connect with our team to explore how ChampionPSI can support your coaching journey.

Schedule a Call