Author Archives: Thereza Conforme

Company Marketing Manager vs Fractional CMO vs Agency: What’s the Difference and Which One Does Your Business Need?

If you’re deciding whether to hire a company marketing manager, work with a marketing agency,...

Benefits of Executive Coaching: The Ripple Effect

The benefits of executive coaching can extend far beyond an individual leader, while the best...

When You Hire a Fractional CMO, Does Industry Experience Really Matter?

When you hire a Fractional CMO, one of the first questions you’ll probably ask is...

Lack of Emotional Intelligence in the Workplace

A lack of emotional intelligence in the workplace can quietly undermine an organization’s culture, employee...

Executive Coaching Explained: Debunking the 5 Biggest Misconceptions About Executive Coaching

Executive coaching explained by separating fact from fiction. Despite becoming an increasingly valuable leadership development...

Hiring a Fractional CMO: Do You Need One If You Already Have a Marketing Team?

Hiring fractional CMO services may seem unnecessary when your business already has an internal marketing...

How Long Should Executive Coaching Last? Why 6 Months Is the Minimum for Lasting Growth

Executive coaching is one of the most valuable investments leaders can make in their personal...

What Healthy Emotional Intelligence Looks Like in the Workplace

Healthy emotional intelligence is more than simply being aware of emotions. It is the ability...

Emotional Intelligence Training: Where to Start and How to Build a Stronger Organization

Emotional intelligence training doesn’t have to begin with a company-wide initiative. In fact, one of...

Can You Measure Emotional Intelligence?

Can you really measure emotional intelligence? The answer is both yes and no—and that’s exactly...

What is Fractional CMO? A Simple Guide to On-Demand Marketing Leadership

What is Fractional CMO? It’s a question more business owners are asking as they look...

What is Executive Coaching? Understanding the True Meaning Behind Effective Leadership Coaching

What is executive coaching? It’s a question many leaders, business owners, and professionals ask when...